Tried and True in a Changing World!

Is there any value in staying “tried and true” in a world that’s constantly evolving, always changing? The short answer? Yes.

The food industry isn’t immune to the ebb and flow of pop culture. In fact, the culinary scene often gets hit pretty hard with trends. One minute, fine dining and white tablecloths are the only way to dine; the next, it’s all about food trucks and ordering in. So, what do you do when you’re trying to remain relevant in a world that’s always changing? You never let your quality slip. You remain the best place along the Southern California coast for delicious shakes, burgers, and fries. You continue to serve delicious breakfast and specialty food items that keep your guests coming back time and time again.

In the almost twenty years that Crystal Cove Shake Shack has been in service, we have remained a tried-and-true option for Southern California shake enthusiasts. Our burgers are some of the best in town, and we have never failed to deliver on an amazing breakfast spread with an equally killer view. It’s the consistency, the passion, and the determination to never let our standards fall that keep us going year after year.

In the culinary world, we consider ourselves to be a California “cult classic.”

In a very traditional sense, to be a cult classic means you have a small but loyal following, not popular with the mainstream culture but those that love you, choose you above everything else. No, we don’t think our food is without the standard level of popularity. In fact, we know that we have a large following and that during peak travel seasons we are busy with guests coming in from out of town and out of state. But in the culinary world, a second definition of cult classic refers to the lack of widespread availability for a beloved brand. That’s where we come in.

While it would be amazing to have a Crystal Cove Shack Shake in every city, they’re all missing one very important aspect: there’s no Crystal Cove anywhere else. And while we would love to be everywhere, we love our little corner of the world and love that people come from all over to experience the California cult classic that is the Crystal Cove Shake Shack. It’s not always about being everywhere and doing everything. Sometimes it’s about being in the right place, serving the community that you feel connected to and making the right foods that align with your brand.

We hope we can serve everyone and be a part of anyone’s California coastal vacation. Because while we may only be available in one special place, the Crystal Cove Shake Shack is a place where everyone is welcome. So, do we want the entire world to love us? Yes, we most definitely do. But we also want everyone to know that we are solidified in the California and Crystal Cove culture, and we are all in on that beach lifestyle. So stop by for a burger and fries, throw in a delicious shake, and experience what we live every day.

Now, let’s all go to the Shake Shack!!